The Hamilton Halton Energy Awareness Team (HHEAT) held a workshop on Monday, September 17th at the Royal Botanical Gardens in Burlington, Ontario on the marketing of renewable energy co-operatives. This event was very well received by all in attendance.
The speakers provided excellent insight into the marketing and development of a successful campaign – how to design and execute.
Our first speaker was James Law, who develops and manages TREC’s capacity-building program and assists community groups in forming renewable energy co-ops and building local renewable energy projects.
James provided an overview of how TREC has built its marketing strategy for its SolarShare co-op from decision of for-profit or not-for-profit through to the successful launch of their Solar Bonds and how they fit within their financial model.
Glenn Marshall, founder of Greening Marketing followed up by providing his experiences as a marketing strategist and branding expert as they relate to the marketing of renewable energy as a community-owned project.
He spoke of the great value of emphasizing the ‘triple bottom line’ of economic, social and environmental benefits pulling real world examples from his past and current successes.
Paul Charbonneau, of EnergyAdvocate and the Windfall Ecology Centre spoke with zeal of the many local and world-wide projects that he has been involved in, from neighbourhood bulk-buying projects to put solar on homes through to work with solar arrays on churches and schools with the three-fold value of clean energy creation, income and savings from that energy, and education.
His energy and surprising number of successful installations and projects was a great boost to the crowd, who had many questions for the three speakers at the end of the event.by